Salesmanship: the Good, the Bad, and the Absent

…the good… the bad… the absent.

I hear often from clients that they don’t want to annoy their friends with sales pitches. I totally get it, none of us want to be “that guy” and when you’re starting a business it can seem like it’s all your friends must be hearing from you. There’s a fine line between good salesmanship and being obnoxious.