Oct 29Launch a Business, and Then Your Life Shatters? A Guide to Get You ThroughWhen launching a business we know we need to expect the unexpected. I’ve supported over a hundred businesses while they launch, so I can tell you firsthand that life’s surprises don’t just stop! This includes major life events like pregnancies, divorces, or deaths. As well as less major events like…Self Employed3 min readSelf Employed3 min read
Sep 28Spend Money to Make Money: How to Defy Doom and Avoid BankruptcyWhen you’re just getting started launching your business, expenses can be hard to justify. How do you know which purchases are necessary versus those that are less important? We’re told “You gotta spend money to make money.” While this is true to some extent, it’s counterintuitive to how you’ve managed…Small Business6 min readSmall Business6 min read
Aug 29How to Thrive Through Doing: A Guide for Conquering ChallengesHave you ever noticed that knowing how to do something and actually doing that thing are very different? I run into this with my clients regularly. Sometimes I feel like I’m being a bad coach. I warn my client that there will be things they can only learn by doing…Self Employed4 min readSelf Employed4 min read
Jul 25The Unexpected Secret of Content Creation: Why You Should Give Everything Away FreeI’m writing this for us running self-employed businesses that leverage our own knowledge. I know that you will inevitably come up against this one question: Where’s the line between what I give away for free and what I charge clients for? This is a question I hear from nearly every…Self Employed4 min readSelf Employed4 min read
Jun 274 Pitfalls of Toxic Masculinity to Overcome for Business SuccessI recently had a client display some toxic masculinity. This was frustrating, yet marked a bit of a milestone for my business. I had exclusively female clients for the first many years of my business. Since then, I’ve developed a healthy variety of men and non-binary clients. Now culminating in…Toxic Masculinity5 min readToxic Masculinity5 min read
May 23How to Craft an Effective Elevator Speech for Your BusinessAs a self-employed business owner, being able to talk confidently and concisely about your business is an essential skill. There are countless instances where you may need to explain your business. This could include networking events, cold calls, sales meetings, and interviews. …Entrepreneur5 min readEntrepreneur5 min read
Apr 27Self-Employment and Ethics: How to Use Your Business to Improve the WorldRecently I’ve been ruminating on one of KC Davis’ key messages: “Care tasks are morally neutral.” It’s got me thinking about the moral neutrality of business and all the places where it’s not morally neutral. Thinking of multi-national corporations we can see that businesses can definitely cause harm. As consumers…Self Employed4 min readSelf Employed4 min read
Mar 24Thriving Through Chaos: How to Turn Unexpected Changes into Opportunities for GrowthAre you ready to deal with unexpected changes? None of us really are, but there are practical steps we can use to handle such situations. This is a story from the front lines of a self-employed business. And this isn’t on my best day — oh no. This is an…Transitions9 min readTransitions9 min read
Feb 24Don’t Let Rejection Plunge you into Despair! How to Prevail with Resilience!The most immense and universal hurdle of running a self-employed business is rejection. There’s the immediate rejection of a client deciding not to work with you. There’s also the larger-scale rejection by “the market” if your business should fail*. (*I detest the word “fail”. It’s a gross oversimplification that comes…Small Business6 min readSmall Business6 min read
Feb 14Is Starting a Business Worth It? Dare I Say, “Do Your Own Thing”!The average American is not an entrepreneur. 84% of the adult workforce in the United States has already asked themselves the question, “Is starting a business worth it?” — and come up with a resounding, “nope”. Why Don’t More People Start Their Own Business? I’ll start by sharing the top 5 reasons people don’t start a business: It…Self Employed7 min readSelf Employed7 min read